Conference on economic impact of aviation and tourism
Nearly 300 people attended an open meeting held on the 27th of January by Icelandair Group, International Air Transport Association (IATA) and the Icelandic Travel Industry Association (SAF). The focus was on the Status and Importance of Aviation and Tourism.
The occasion of the meeting was the visit of Rafael Schvartzman, Regional Vice President of IATA Europe, to Iceland. The status and importance of aviation and tourism in Iceland was discussed as well as the sector's actions with regards to climate change.
Þórdís Kolbrún R. Gylfadóttir, Minister of Tourism, gave an opening speech and discussed the vital role of the tourism industry in the Icelandic economy.
Rafael Schvartzman spoke about the importance of aviation and discussed the industry's actions to reducing the industry's carbon footprint.
Ásdís Kristjánsdóttir, director of the economic division of Business Iceland, also spoke at the meeting about the development of Icelandic Tourism. Ásdís reviewed the impact that the rise of the tourism industry has had on the Icelandic economy over the past decade and the position that the industry currently holds.
Following the presentations, Bogi Nils and Elín Árnadóttir, Deputy CEO of Isavia, participated in a panel discussion with Rafael and Ásdís, chaired by Bjarnheiður Hallsdóttir, Chairman of SAF. The panel discussion included the importance of ensuring the competitiveness of the industry in the future by looking at the value created by the tourism industry for Iceland and not to focus on the number of tourists