Iceland Travel

Iceland Travel takes pride in its diverse product portfolio, high-level services, and deep connections to the community of businesses and travel providers in Iceland.

Service offering spans a wide range of quality services for travellers from all over the world, offering a full range of guided tours, day tours and road trips. Market segments include Customized services for groups and individuals, Cruise services, Meetings, Incentives, Conferences, Events and Nine World Luxury Brand.

Iceland Travel‘s longstanding history is built on its team’s extensive experience and commitment to preserving Iceland‘s natural environment.

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The year that changed everything

Having started the year successfully, with the first two months according to schedule, various travel restrictions were implemented causing a significant decline in tourists arriving in the country. Iceland Travel undertook an extensive restructuring of its operations to meet and minimize the impact of COVID-19 and to set the company up for profitable growth when the pandemic subsides. Sales and marketing of both brands (Iceland Travel and Nine Worlds) and all services merged into a single department. In addition operations, finance and procurement for all departments merged into a single department for each division. The number of employees was reduced by almost 70% with the remaining accepting part-time positions.

Key improvement projects were defined to simplify operations and increase efficiency. That included utilizing the Salesforce CRM system extensively, updating promotional material with regards to online conferences as well as implementing a new conference system. API connections were expanded to include more suppliers as part of the booking system, with direct bookings and real-time prices. New key performance indicators (KPI‘s) were defined and dashboards set up for every employee and division. Procedures and processes were adapted to the new, more simplified organizational chart.

Outlook for Iceland Travel

Post-pandemic recovery of the tourism industry is in sight, and Iceland will continue to be an exciting tourist destination. Iceland Travel, with its experienced employee base, has made every effort in keeping the valuable client and supplier business relationships which in most cases are longstanding relationships. Strong and well-invested IT infrastructure will increase efficiency and competitiveness. Operational improvements have laid a foundation for profitable growth in the post-pandemic tourism recovery.