Impact on Society

We bring the spirit of Iceland to the world

Apart from being an important employer in Iceland, Icelandair Group is proud of its role in the Icelandic community and continues to seek new opportunities to expand its ties to society at large.

Through the organisations and the events that the Company supports, Icelandair Group is proud to foster and promote the spirit of Iceland.

The spirit of creativity

Iceland is globally recognised as punching above its weight on the world music stage, and icelandair Group is proud of the role it plays in nurturing and showcasing local talent. Icelandair founded the acclaimed Iceland Airwaves music festival in 1999, and today sponsors a number of music, design and arts events. In 2019, the Company received an award from Samtónn, the Icelandic Music Association, in recognition of its ongoing support for Icelandic music and musicians.

  • Iceland Airwaves
  • Icelandic Music Experiments (Músíktilraunir)
  • DesignMarch
  • Reykjavík Arts Festival (sponsored by Icelandair Hotels)

Live from Reykjavik

The pandemic threw a spanner in the works of many festivals and fun travel plans. As founding sponsors of Icelandair Airwaves music festival, Icelandair was proud to be involved in the reinvention of 2020's festival into the amazing Live from Reykjavík streamed event, where some of Iceland's finest musicians were beamed into living rooms around the world.


The spirit of community

As one of Iceland’s important companies, Icelandair Group is committed to supporting its community. The Company supports the life-saving work done by its country’s volunteer search-and-rescue team, and together with contributions from its passengers lends a hand to children with long-term illnesses and children who live in difficult circumstances.

  • Icelandic Association for Search and Rescue (ICE-SAR)
  • Special Children Travel Fund (Vildarbörn)

A salute to healthcare workers

In April, one of our Boeing 767 transported over 18 tons of medical supplies from Shanghai to Iceland. Before landing at Keflavík, its flight path drew a heart over the national hospitals in the capital to show gratitude to the hard-working healthcare workers in Iceland. For this extraordinary flight, 12 Icelandair crew members flew to China and loaded over 1000 boxes on board the plane. It was the third such flight in a week, from China to Iceland carrying medical supplies.


The spirit of exploration

A small country needs innovators in the business world, and through the Icelandic Tourism Fund, Icelandair Group gives financial backing to new ventures that seek to increase the diversity of Icelandic tourism and strengthen its infrastructure. The fund’s main focus is supporting the development of year-round attractions for tourists and Icelanders alike.

  • Whales of Iceland
  • Into the Glacier
  • LAVA – Volcano and Earthquake Center
  • Inside the Volcano

The spirit of teamwork

The whole is greater than the sum of its parts, and this is especially true in a country with a small population. Together the nation can reach new sporting heights, as evidenced in the recent successes of its national football teams. The men’s team captured global attention in 2018 as Iceland became the smallest nation to qualify for the FIFA World Cup.

  • National Olympic and Sports Association of Iceland (ÍSÍ)
  • Football Association of Iceland (KSÍ)
  • Icelandic Handball Association (HSÍ)
  • Icelandic Basketball Association (KKÍ)
  • Golf Association of Iceland (GSÍ)
  • Iceland Sports Association for the Disabled

National women's football team

Icelandair is a proud sponsor of the Icelandic national womens football team which has had great success on the international stage. The success of the team has greatly increased the awereness for gender equality in sports in Iceland.