VITA offers a variety of leisure tours to Icelanders travelling abroad through high-quality services supplied at competitive prices.

VITA takes advantage of opportunities that arise through its partnership with Icelandair, thereby offering secure and attractive options for Icelanders seeking services and assistance, for organised groups and individual tours, such as vacation tours, golf, sports and ski trips and city breaks. VITA also offers specialized business solutions in partnership with Carlson Wagonlit Travel, serving large companies, institutions and small businesses alike.

VITA offers a variety of leisure tours to Icelanders travelling abroad through high-quality services.


Highlights of 2020

The year 2020 started well and the outlook was promising until the COVID-19 pandemic hit at the end of February.

From March and through 2020, VITA only had a handful of flights in operation. Costs have been cut, and unfortunately, the company had to lay off about two-thirds of its employees. The business division has been busy rerouting and rescheduling passengers since the beginning of the pandemic.

Overall, the company was able to minimize all cost and remain open for all opportunities to make revenues and prepare the business for resuming its services post-COVID.

Passengers in charters 2020: 6 thousand

Online sales ratio: 61%

Load factor in charters: 85%

Number of passengers in charters (thousands)

Load Factor in Charters

Outlook for Vita

The company has used the past months to review its processes. Business plans and destinations are in excellent shape to take part in the post-COVID ramp-up. The company’s management is optimistic the latter half of 2021 will be successful for outgoing tourism.

In 2021, VITA will continue offering its previous destinations, such as Tenerife, Gran Canaria, Alicante, Crete, Almeria and ski trips to Verona. Vita also will start charter flights to Costa del Sol and Lanzarote in Spain and Albufeira in Portugal.

VITA will continue offering city breaks to various destinations, special adventure tours all over the world, as well as cruise vacations, golf and sports tours.